Santa Fe • Taos & Napa • Sonoma • Marin



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ShowHouse Santa Fe’s seventh annual event debuts in 2019. The fundraiser, which benefits Dollars4Schools, is held two consecutive weekends. In addition to raising money for a worthy cause, it provides an opportunity for emerging designers to network while gaining exposure and access to resources. In addition to launching careers, ShowHouse offers established designers an opportunity to step out of their comfort zones and try something new.

Co-founders David Naylor and Jennifer Ashton collaborate with real estate companies to select a house on the market to dress. Ashton views the real estate companies as a core part of their team. For the fifth year in a row, the ShowHouse team is working with Santa Fe Properties. In previous years, they’ve also worked with Sotheby’s and Barker Realty.

In regard to attendance, Naylor says, “We always think there’ll be 300 to 400 people, but there are always close to 700.” In fact, attendance each weekend can exceed 300. With that kind of public response, it’s no wonder that since 2013, ShowHouse has raised $140,000 for Dollars4Schools. Those proceeds made funding possible for nearly 300 classroom programs in 29 Santa Fe schools, impacting hundreds of teachers and thousands of students.

Keeping the focus on New Mexico’s unique aesthetic has been one secret to the event’s success, and Ashton says the design theme chosen each year has to honor the region. Some past themes have been “West of Contemporary...A Journey in Black & White,” “Fashion at Home,” “Lux New Mex” and “Ancient Future.” The 2018 theme was the highly successful “A World of Taste...A Beautiful Story of Designers and Chefs.”

Says Ashton, “The roster is always a well-rounded variety of Santa Fe’s top designers who want to give back to the community,” and Naylor notes that participation tends to be consistently high. The reason? “Designers love being in it!”

Learn more about ShowHouse Santa Fe 2019-20 at

Leah Pinkus